This Cookie Policy explains what cookies are, how we and our trusted partners use them on the Brand website, and the choices you have regarding their use.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, remember your preferences, and supply reporting information to website owners. Cookies set by the website owner (in this case, Brand) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”.
Similar technologies, such as web beacons, pixel tags, and local storage, may also be used to collect and store information for the same purposes. In this policy, we refer to all such technologies collectively as “cookies”.
2. Types of Cookies We Use
We use the following categories of cookies on our website:
| Type | Required | Purpose | Typical Duration |
|---|
| Strictly Necessary Cookies | Yes | These cookies are essential for the website to function and cannot be switched off. They are usually set only in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, some parts of the site or services you have asked for cannot be provided. | Session or persistent (for preference storage) |
| Performance / Analytics Cookies | No (opt-in) | These cookies collect information about how visitors use the website, such as which pages are visited most often, how visitors move around the site, and whether they encounter errors. This information is aggregated and used to improve how the website works and to measure the effectiveness of our content and marketing. | Typically persistent, up to 2 years |
| Functional Cookies | No (opt-in) | These cookies enable enhanced functionality and personalization, such as remembering your language preference, region, or previously viewed products. They may be set by us or by third-party providers whose services we have added to our pages. | Session or persistent |
| Marketing / Advertising Cookies | No (opt-in) | These cookies may be set through our site by our advertising or social media partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites, or to measure the effectiveness of advertising campaigns. They do not store directly personal information but are based on uniquely identifying your browser and device. | Varies by provider, typically persistent |
3. How We Use Cookies
Cookies are used for several purposes, including to:
- Remember your cookie consent status and language preference so you are not asked again on subsequent visits.
- Understand how visitors interact with the website (e.g. which pages are viewed, how long sessions last, which links are clicked) so we can improve content, navigation, and performance.
- Recognize returning visitors and, where you have opted in, deliver more relevant product information or marketing messages.
- Secure the website and prevent fraudulent activity, for example by protecting form submissions from abuse.
4. Third-Party Cookies
In addition to our own cookies, we may use various third-party cookies to report usage statistics, deliver advertisements, and so on. These may include analytics providers, advertising networks, and embedded content providers (such as video or map services). These third parties may combine information collected through their cookies with other information they have independently collected about you from other websites or services. Their use of cookies is governed by their own privacy policies.
5. Managing Cookies
You can control and manage cookies in several ways:
- Cookie banner. When you first visit the website, you will be presented with a cookie banner that lets you accept or reject non-essential cookies. You can change your preferences at any time by re-opening the cookie settings panel from the footer of the site.
- Browser controls. Most web browsers allow you to manage cookies through their settings. You can typically set your browser to block cookies, delete existing cookies, or alert you when cookies are being sent. Please note that blocking or deleting cookies may affect the functionality or appearance of parts of the website.
- Industry opt-outs. For advertising and analytics cookies, you can also use industry opt-out mechanisms such as those provided by the Digital Advertising Alliance, the Network Advertising Initiative, or the European Interactive Digital Advertising Alliance, depending on your region.
Because there is no uniform, industry-wide standard for processing or responding to “Do Not Track” (DNT) browser signals, we do not currently alter our data collection and use practices in response to such signals. We will review our approach if a formal standard is adopted in the future.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or applicable law. The effective date at the top of the page will be updated accordingly. We encourage you to review this policy periodically.
7. Contact Us
If you have any questions about our use of cookies or this policy, please contact us via our Contact page. For more general information about how we handle personal data, please see our Privacy Policy.
